Came across the Web site, Logo Lounge over the holiday weekend that shares results of a constant study of logo trends. They list and show examples of types of logos going back to 2003. To me, this can either serve as great inspiration or show me what to stay away from when creating an identity for some company. It's nice to see what others are doing, but you also want to make an original mark for the client– so staying away from "trends" will hopefully make a lasting identity that won't have to be updated every five years. Really interesting to see the breakdown of the logos they have collected. Nice logos too! I think my Brownfields logo from last year fits in with the recycle logo trend. Who knew?
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